Creativity, technology, operations — same three ingredients, three different decades.

Doug Looney

Just after Al Gore invented the internet, I became one of the founding digital Swiss Army knives of ABCNews.com. As a producer, editor, and designer, I helped launch Disney & ABC's first video-on-demand product. Not long after, Disney Imagineers pulled me in as Creative Director, producer, and operational lead on an animatronic and video attraction at Epcot — built to sell guests on a future of broadband and fiber that was, at the time, still mostly a promise. A couple of years later, I helped launch the original ABC News streaming channel: video over 28K and 56K modems, a decade before the industry believed video belonged on the internet. That era closed with a Peabody, for ABC News' September 11th coverage.

From there I moved into Promos & Marketing, editing and producing award-winning campaigns alongside talent like Diane Sawyer and David Muir — including an Emmy for the Diane Sawyer: Hidden America campaign. That work kept surfacing the same problem: our workflows had gaps nobody was fixing. My constant calls to engineering eventually made the next move obvious — into Operations, where I could fix those gaps directly instead of just flagging them.

That's where the next decade lived. I led ABC News through the SD-to-HD transition, then kept building: a talent pipeline for creative and technical staff, a digital ingest tool from the ground up that later evolved into a remote iPhone upload tool, and eventually a full virtualization of the edit environment — 100% latency-free remote work for editors, producers, and designers, with real-time collaborative sessions. Two more Emmys came out of this era, both for Good Morning America's outstanding morning program.

Most recently: a full headquarters move to Hudson Square, thousands of people, a production model rebuilt on everything those remote-work lessons had already taught us — done live, while the newsroom never stopped running. And right in the middle of it, generative AI showed up. I recognized the shape of the moment immediately. It was ABCNews.com all over again — skeptics everywhere, the tools clunky, the opportunity obvious to anyone willing to get hands-on instead of just reading about it.

Doug on site during the Hudson Square headquarters build-out

So I did what I did the first time: got in early, got my hands dirty, and built the pipelines that made it work.

Doug in conversation on a panel, talking through where media and AI are headed
Still talking about where this is all headed — just with a microphone now instead of a modem, at the Villanova University "At The Agency" alumni event in NYC.
1 Peabody Award — ABC News Sept. 11th coverage 3 Emmy Awards — GMA & Hidden America BDA/Promax Gold — Animation in Interactive Television (2003) Eppy Award — Best Overall Non-Newspaper Online News Service (2002) Telly Awards — Gold & Silver, Television Animation (2003) Silver Horizon Interactive Award — "The Lost Generation: Zambia's Children Find Their Way" (2003)

Off the clock, I volunteer as a youth soccer coach and serve as a board member for our local town soccer club. I love the outdoors, and my weakness for chocolate chip cookies is well-documented.