25 years ago, I helped build streaming news over 28K modems before anyone believed video belonged on the internet. Today I'm doing the same thing with generative AI — finding where media is headed before the industry agrees it's headed there, and building the pipeline to get it there.

Executive Media, Production, AI Leader. Practitioner, not developer. I build the pipeline. I don't just pitch the concept.

Doug Looney

How I can help

Generative AI Workflow & Creative Strategy

Redesigning how content actually gets made — AI exactly where it saves time or unlocks scope, not wholesale replacement.

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Executive AI Literacy & Team Enablement

Turning "what is this AI thing" into decisions your team can actually act on.

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Media Ops & Workflow Modernization

The unglamorous-but-critical infrastructure work, built from 25 years running it at broadcast scale.

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Featured case study

Skater Zombies — proof-of-concept trailer for an independent feature film

Financing collateral for director Eileen Yaghoobian's zombie-fighting action feature

$107,700 for an equivalent traditional 3-day shoot vs. $10,869 for the AI pipeline — a 90% cost reduction. The trailer isn't a pitch deck anymore. It's the movie, in miniature.

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Ready to build what's next?

Whether it's a full AI production pipeline or figuring out where a 10-hour shortcut fits into a workflow that already works — let's talk about it.

Let's talk